Every engagement follows the same evidence-minded sequence — scope before build, verification before you show clients or stakeholders.
| Rescue | Before/after notes, tested URL list, fix summary |
|---|---|
| Lead site | Form test proof, analytics map, SEO checklist, source access |
| Search | Monthly report: coverage, errors, actions taken (no ranking promises) |
| Paid search | Account structure doc, conversion events verified, change log |